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The Cru Collective

AVAILABLE FOR PICK UP MAY 1ST A wine club curated by your trusted local wine educator for passionate collectors and enthusiasts alike. Our mission is to introduce you to exciting new producers from beloved wine regions while granting you access to the juice that sommeliers are buzzing about. Each month, you'll receive a carefully selected collection of wines handpicked by our expert curator. These bottles represent the pinnacle of craftsmanship and innovation, sourced from emerging and celebrated producers alike. With Traditional Terroir Club you will also get some education, pairing recommendations, and access to special tastings. Whether you're seeking rare varietals, unique blends, or acclaimed vintages, our club ensures that you stay ahead of the curve in the wine scene.

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Borgogno 'Derthona' Colli Tortonesi Timorasso DOC 2019

Fighting Gully Road 'Smith’s Vineyard' Chardonnay, Beechworth 2018

Domaine Serrigny, Auxey-Duresses 1er Cru 'Bas des Duresses' 2021

Di Costanzo 'DI CO' Napa Valley Cabernet Sauvignon 2021

The Perks

Education

- Immerse yourself with comprehensive analyses covering grape varietals, regional characteristics, and viticultural techniques. - Acquire in-depth understanding through exclusive narratives detailing the backgrounds of esteemed producers and their distinctive winemaking methodologies. - Meticulously crafted tasting notes, thoughtfully tailored by our curator to offer approachable yet sophisticated interpretations, elevating every tasting experience. - Gain valuable knowledge on the aging potential of our wines as our curator offers guidance on optimal cellar conditions and anticipated development over time.

Pairings

Discover a wealth of culinary wisdom with each wine, featuring multiple pairing suggestions meticulously curated to complement its flavors. From chef-crafted recipes to artisanal cheeses and even thematic recommendations inspired by literature or film.

Community

Partake in our sneak peek tastings of next month's handpicked selections, where you'll have the distinguished opportunity to mingle with fellow discerning oenophiles. Elevate your wine journey within our community, united in the thrill of anticipation and the pursuit of exceptional discoveries.

Offers & Invites

Access exclusive discounts and tailored offers on retail wines and Murphy's curated wine events, reserved solely for our esteemed members.

The Curator

crafting experiences one bottle at a time

Chelsea is an Atlanta native, the educational director of The Oenophile Institute, and a Master of Wine student. Her sole mission in life is to help you discover 'that' bottle—the one that ignites your senses, captivates your palate, and transports you to another world with every sip.